Agency: Annex
Art Direction: Bold
Year: 2025
Cultural Currency Index
Logo and art direction for the beta release of the Cultural Currency Index™ (CCI), a social-first, data-driven metric that measures a brand’s real-time momentum and cultural impact. Unlike traditional models focused on media spend. CCI tracks genuine consumer interest, conversations, and the moments that spark social intensity. By analyzing social, search data and site traffic, it provides a single, clear score of a brand’s performance.